Utility Maximization

A consumer maximizes utility when:
  1. `MRS = MRT`
  2. `Xp_X + Yp_Y = I`

Example

Alice buys chocolate (X) for `p_X = $4` and strawberries (Y) for `p_Y = $2`. Her budget is `I = $12`. Her utility is measured by `u \left( X, Y \right) = X Y^2`.

Step 1: MRS = MRT

$$ \begin{align*} MRS &= MRT \\ -\frac{MU_X}{MU_Y} &= -\frac{p_X}{p_Y} \\ -\frac{Y^2}{2XY} &= -\frac{2}{4} \\ - \frac{Y}{2X} &= - \frac{2}{4} \\ Y &= X \end{align*} $$

Step 2: Plug back in the budget

$$ \begin{align*} Xp_X + Yp_Y &= I \\ 4X + 2Y &= 12 \\ 4X + 2X &= 12 \\ 6X &= 12 \\ X &= 2 \end{align*} $$

Step 3: Conclude

Alice will buy 2 chocolates and 2 strawberries.

Question

Alice's utility function is `u \left( X, Y \right) = 7 X^{{36}} Y^{{80}}`..

.

The price of chocolate (X) is `p_X = $9`, and the price of strawberry Y is `p_Y = $8`. Alice has in her pocket `I = $464`.

What quantities X and Y maximizes Alice's utility?

Alice will buy 16 chocolates and 40 strawberries.

Step 1: MRS = MRT

$$ \begin{align*} MRS &= MRT \\ -\frac{MU_X}{MU_Y} &= -\frac{p_X}{p_Y} \\ \frac{7 \times 36 X^{35} Y^{80}}{7 \times 80 X^{36} Y^{79}} &= \frac{9}{8} \\ \frac{36 Y}{80 X} &= \frac{9}{8} \\ \frac{Y}{X} &= \frac{9 \times 80}{8 \times 36} \\ \frac{Y}{X} &= \frac{10}{4} \\ \frac{Y}{X} &= 2.5 \\ Y &= 2.5 X \end{align*} $$

Step 2: Plug back in the budget

$$ \begin{align*} 9 X + 8 Y = 464 \\ 9 X + 8 \times 2.5 X = 464 \\ \left( 9 + 8 \times 2.5 \right) X = 464 \\ 29.0 X = 464 \\ X = \frac{464}{29.0} \\ X = 16 \end{align*} $$

Step 3: Conclude

`X=16` and `Y = 2.5 X = 40`